Opportunity | Potential Impact | Effort Required | Timeline | Resources Needed | Status |
---|---|---|---|---|---|
Landing Page Optimization | 20-30% conversion improvement | 1-2 days | Week 1 | Designer, copy | ⏳ Identified |
Email Nurture Enhancement | 15-25% engagement boost | 2-3 days | Week 2 | Marketing automation | ⏳ Identified |
Lead Scoring Optimization | 10-20% quality improvement | 1 day | Week 1 | CRM admin | ⏳ Identified |
Sales Collateral Update | 15-20% close rate boost | 2-3 days | Week 2 | Sales input, design | ⏳ Identified |
Opportunity | Potential Impact | Effort Required | Timeline | Resources Needed | Status |
---|---|---|---|---|---|
Competitive Battlecards | 10-15% win rate improvement | 3-5 days | Week 3 | Sales input, research | ⏳ Identified |
Content Gap Analysis | 20-30% content engagement | 5-7 days | Week 3 | Content team, research | ⏳ Identified |
Social Media Optimization | 15-25% social leads | 3-5 days | Week 2 | Social media manager | ⏳ Identified |
Partnership Development | 10-20% referral leads | 5-10 days | Week 3 | BD team, legal | ⏳ Identified |
Opportunity | Potential Impact | Effort Required | Timeline | Resources Needed | Status |
---|---|---|---|---|---|
ABM Program Launch | 50-100% enterprise pipeline | 2-3 weeks | Month 2 | ABM platform, team | 📋 Planning |
Marketing Automation Overhaul | 30-50% efficiency gain | 3-4 weeks | Month 2 | Technical, training | 📋 Planning |
Content Marketing Scale | 40-60% content leads | 4-6 weeks | Month 2 | Content team, budget | 📋 Planning |
Sales Process Integration | 20-30% cycle reduction | 2-4 weeks | Month 2 | Sales ops, training | 📋 Planning |
Quick Win | Monday | Tuesday | Wednesday | Thursday | Friday | Status |
---|---|---|---|---|---|---|
Landing Page Optimization | Research | Analysis | Implementation | Testing | Review | ⏳ Pending |
Lead Scoring Update | Analysis | Design | Implementation | Testing | Launch | ⏳ Pending |
Sales Collateral Audit | Inventory | Gap Analysis | Priority List | Resource Plan | Creation Start | ⏳ Pending |
Quick Win | Baseline Metric | Target Improvement | Actual Result | Timeline | ROI |
---|---|---|---|---|---|
Landing Page A/B Test | 2.5% conversion | 3.5% conversion | TBD | Week 1 | TBD |
Email Nurture Optimization | 15% engagement | 20% engagement | TBD | Week 2 | TBD |
Lead Scoring Enhancement | 60% quality | 75% quality | TBD | Week 1 | TBD |
Sales Collateral Update | 25% close rate | 30% close rate | TBD | Week 3 | TBD |